CASE STUDIES:
STRATEGIC COMMUNICATIONS
LIONS WORLD VISION INSTITUTE Aligning Internal Communications & Strengthening Brand Clarity
Project Overview
Lions World Vision Institute (LWVI), a national leader in vision restoration, sought to unify its communications strategy following a merger. The organization needed to strengthen internal alignment, clarify its messaging, and elevate visibility with key stakeholders and the broader public.
The Challenge
Inconsistent internal communication channels
No unified messaging framework
Limited brand visibility and media readiness
Strategic Approach
To build cohesion and visibility, I led a strategic communications planning process focused on internal alignment, messaging, and media readiness.
Results
Comprehensive communications plan delivered and adopted
Results
Greater alignment across internal departments
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Results
Foundation created for proactive media engagement
Results
Unified consistent brand voice across channels
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Deliverables
Strategic Communications Plan
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Messaging Framework
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Executive Talking Points
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Internal Content Calendar Template
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PREMIER SOTHEBY'S
INTERNATIONAL REALTY
Transforming workplace culture
Project Overview
As a leader in the luxury real estate space and a thought leader in the community, Sotheby's sought to drive meaningful diversity, equity, and inclusion (DEI) improvements across hiring processes and corporate culture by developing strategic communications, fostering diverse recruitment pipelines, and enhancing internal engagement.
The Challenge
Sotheby’s wanted to strengthen its commitment to diversity, equity, and inclusion through authentic, action-oriented messaging—but needed a cohesive strategy that could reach both internal teams and external stakeholders.
Strategic Approach
Strategic DEI Plan
Developed and executed a corporate DEI messaging strategy that emphasized Sotheby’s commitment to inclusivity across all internal and external communications.
Recruitment Strategy
Partnered with HR and external DEI organizations to diversify the talent pipeline, implementing inclusive job descriptions and targeted outreach to underrepresented communities.
Internal & External Messaging
Led campaigns showcasing diverse talent within Sotheby’s and the broader art industry, reinforcing the company’s role in promoting equity.
Employee Engagement
Created internal communication strategies to drive participation in new DEI programs, fostering an inclusive workplace culture through educational forums and leadership accountability.
Key Outcomes
Driving measurable DEI impact across culture and communications.
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Implemented a data-driven approach that led to a 20% increase in diverse backgrounds.
Positioned Sotheby’s as an advocate for DEI in the luxury real estate space, earning recognition in media outlets and industry publications.
Cultural Transformation – Initiated ongoing dialogue within leadership teams to prioritize cultural transformation through DEI strategies, resulting in sustained long-term commitment.
The Sotheby’s initiative exemplifies how strategic communications can shape culture and reinforce brand values. By aligning messaging with mission, the campaign achieved lasting organizational change.