TRANSFORMING workplace culture at
Premier Sotheby's International Realty
Project Overview
As a leader in the luxury real estate space and a thought leader in the community, Sotheby's wanted to drive meaningful diversity, equity, and inclusion (DEI) improvements within the hiring processes and corporate culture by developing strategic communications, fostering diverse recruitment pipelines, and enhancing internal engagement.
The Challenge
Sotheby’s wanted to strengthen its commitment to diversity, equity, and inclusion through authentic, action-oriented messaging—but needed a cohesive strategy that could reach both internal teams and external stakeholders.
My Approach
Building a Strategic DEI Communications Plan
Developed and executed a corporate DEI messaging strategy that emphasized Sotheby’s commitment to inclusivity across all internal and external communications.
Enhancing Recruitment Strategies
Partnered with HR and external DEI organizations to diversify the talent pipeline, implementing inclusive job descriptions and targeted outreach to underrepresented communities.
Amplifying Internal and External Messaging
Led campaigns showcasing diverse talent within Sotheby’s and the broader art industry, reinforcing the company’s role in promoting equity.
Launching Employee Engagement Initiatives
Created internal communication strategies to drive participation in new DEI programs, fostering an inclusive workplace culture through educational forums and leadership accountability.
01.
Implemented a data-driven approach that led to a 20% increase in diverse backgrounds.
02.
Positioned Sotheby’s as an advocate for DEI in the luxury real estate space, earning recognition in media outlets and industry publications.
03.
Cultural Transformation – Initiated ongoing dialogue within leadership teams to prioritize cultural transformation through DEI strategies, resulting in sustained long-term commitment.