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LIONS WORLD VISION INSTITUTE    Strategic Communications Planning

Eye Exam
Project Overview  
 
Lions World Vision Institute (LWVI) needed a unified communications strategy to better connect with internal teams and the broader public. As a nationally recognized leader in vision restoration, the Institute required a plan that reflected its innovation, impact, and human-centered mission.

The Challenge

Glasses

Inconsisent internal communications

Optometry testing glasses

Lack of clear messaging framework

Optometry measurement device

Limited brand visibility and press readiness

My Approach

Internal Comms: Messaging strategy, employee content calendar, talking points External Comms: Press kit development, brand tone, media outreach

Image by Anastase Maragos

Impact Hightlight

Full communications plan delivered and adopted

Image by Anastase Maragos

Impact Hightlight

Improved internal alignment across departments

Image by Anastase Maragos

Impact Hightlight

Created foundation for media engagement

Image by Anastase Maragos

Impact Hightlight

Increased clarity in brand voice 

Deliverables

Strategic Communications Plan 

Internal Content Calendar Template

Messaging Framework

Executive Talking Points

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